Year
2024
14 weeks
ScopeVisual identity
Motion
Font design
RecognitionADC Young Ones 2025 (Gold Cube, Bronze Cube*2, Merit), Graphis New Talent 2025 (Platinum), Graphis Journal, Core 77 Design Award 2025 (Student Runner Up), PRINT Magazine Awards 2025 (2nd Place, 3rd Place)
The Tokyo 2036 logo reimagines Japanese calligraphy in a stamp-like form, celebrating Japan's cultural legacy while inspiring its present and future.
The custom typeface for Tokyo 2036 includes variations of the letterform “T” that reflect Japan's cultural assets, expressing the nation's dynamic cultural abundance. The typeface is designed with the concept of connections that link the past and present of Japan.
The posters consists of two series: an Olympics poster series highlighting Olympic athletes, and a Culture seriesfeaturing Tokyo-based artists, architects, and illustrators. The two series reflect the spirit of Tokyo as both a cultural metropolis and a host city of the Olympic Games.
The website and social media serve as a platform not only to capture the moments of the Olympics, but also to function as an archive that promotes Japan’s rich culture—art, fashion, anime, food, and more.
The merchandise and spatial applications of the identity are rooted in the custom typeface. Using both minimal color red—and a broader color palette, the system emphasizes visual rhythm and the spirit of the identity.