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Jaiwon Lee is a graphic designer based in Los Angeles and Seoul, specializing in visual identity and typography.

jaiwon.work@gmail.com  

Selected Clients
Aspen Art Museum
Blizzard
COLLINS
ESPN
Fortnite
Massive Assembly
IN-FO.CO
KIA America
New Information
Riot Games
Walker Art Center

Services
Visual Identity
Editorial
Illustration
Packaging
Typography

Valorant Champions Tour 2025Campaign, StyleframesMassive AssemblyValorant Champions Tour (VCT) is a global tournament series for the video game Valorant by Riot Games. The identity for VCT Paris 2025 speaks through multilingual typography and high-impact graphics.

Full project 
VastBrand DesignVast Inc.Vast builds next-generation space stations. I worked as a brand designer contributing to expanding identity systems and enhancing brand presence across art direction, editorial, materials, merch, motion, and wayfinding.

Upon Request
Atrbute Magazine Vol.2 MagazineNew InformationAtrbute Curated is a magazine by the global talent agency Atrbute, showcasing artists and creatives represented by the agency. The publication features interviews that highlight creatives’ voice.

Upon Request
Tokyo 2036 Visual Identity, MotionPersonal ProjectTokyo faced a $9 billion loss hosting the 2020 Olympics during the pandemic, with no spectators and a  market downturn in the city. What if Tokyo gets another opportunity to host the Olympics in 2036?

ADC Young Ones (Gold Cube, Bronze Cube x2), Graphis New Talent (Platinum), Graphis Journal, Core 77 Design Award (Student Runner Up), PRINT Magazine Awards (2nd Place, 3rd Place)
Full project
Indie Indie NYC Visual Identity, Art DirectionAprender DesignIndie Indie NYC is a hypothetical independent cinema that celebrates films centered on personal growth, inspired by the philosophy of the hero’s journey. The identity is expressed through an expandable typeface and hand-drawn illustrations that convey a range of emotions.
YOU (와이오유)Mural Graphics, SpatialYOU SalonYOU is a Korea-based hair salon brand rooted in youth culture and lifestyle. Developed across three locations, the mural series transforms the expressive energy of youth into bold graphics.

Collaborated with Alan Xu.
Performance Space Visual Identity, Creative CodingPersonal ProjectPerformance Space is an arts organization in New York known for radical performances and anti-institutional mission. Inspired by the Fluxus movement and Yoko Ono’s Grapefruit, the identity expands from the logo “P” that transforms infinitely.

Full project
Softness Has No Place Book, Font DesignPersonal ProjectSoftness Has No Place is a book that delves into the psychological and behavioral effects of South Korea's 18-month mandatory military service, particularly its impact on traditional gender roles and the perpetuation of toxic masculinity and male dominance.

TDC Young Ones Winner, Type Directors Club 41, Slanted World’s Best Typography 46
Full project
JJANG! PackagingClient ConceptJJANG! is a series inspired by traditional Korean jang—pepper paste (고추장) fermented soybean paste (청국장), and soy sauce (국간장). The design embraces abstraction and hand-cut paper aesthetics to create a friendly tone, introducing jang in an approachable and friendly tone.
© Jaiwon Lee© 03. 2026Consectetur 02026